media

i-tryit.com featured in Natural Foods Merchandiser (November 2008) 

November 2008 - "Psst... viral marketing not a bad disease to have" Natural Foods Merchandiser (November 2008) - Sophisticated consumers are the curse and blessing of natural product companies.  A Blessing because they're savvy.  They educate themeselves about products.  They ask questions.  They're not about to fall for Madison Avenue hype and glitz.  But here's the rub....Read More

 

i-tryit.com Launches Natural Product Showcase

Natural Products that are Green and Real, Consumers Get a Half-Price Deal

Albuquerque, NM – OCTOBER 27, 2008 -  In answer to the market need for well-researched green, clean products available at excellent prices, Pure Zing, an online directory of natural product reviews, today announced the official web launch of i-tryit.com.  The online marketplace allows health-conscious and green consumers to test drive pre-screened natural products for a “half-price” fee and an agreement to write a product review.  A recent research study by Arbitron confirms that one-third of customers who try a sample buy the product in the same shopping trip and 58 percent buy the product in future shopping trips.

Available to new members of i-tryit.com, the company is offering a $1500 Grande Opening Giveaway including mineral cosmetics, natural skin care products, organic and bamboo sleepwear and a starter kit of ecological household cleaners.

"Two of the greatest barriers to consumer adoption of green, natural products are researching products for pure ingredients and the premium price," said Page Remick, CEO and lead reviewer for Pure Zing and i-tryit.com. “i-tryit.com addresses both these barriers: we not only do the homework for green shoppers, we offer them rock-bottom prices.”

For natural product seekers, i-tryit.com provides:

• Peace-of-mind assurance and time-savings via i-tryit.com’s pre-screened and chemical-free food, body, home and lifestyle products.
• Free registration.
• Member-only exclusive email alerts, notifying them of “daily-deals” and random giveaways.
• A publishing platform for “try-ers” to express and share their own product experiences.
• Through its tell-a-friend referral program, the opportunity for “try-ers” to get an additional discount.

For natural product suppliers, i-tryit.com provides:

• A promotional showcase for introducing new, ‘True Green’ products and receiving rapid feedback.
• Automated marketing campaign management allowing busy natural product vendors to participate with very little time investment because Pure Zing staff fully manages the campaign.
• Promotional marketing opportunities, leveraging i-tryit’s 1 Million impressions national advertising campaign.
• A no-fee/no-commission program, available simply for the fully deductible cost of the promotional product investment.

About i-tryit.com

Founded in Spring 2008, www.i-tryit.com is the planet’s first online tryvertising-style showcase where consumers can discover premium natural products from artisanal suppliers, paying only a “half-price” marketing fee. As purezing.com’s sister site, all i-tryit.com’s products are pre-screened to Pure Zing’s exacting standards and are listed with expert and consumer reviews. For more information, please read the i-tryit Media FAQ Sheet.

Contact:

Lisa Thorell
Off the Grid Public Relations
(321) 281-8378
lthorell@OfftheGrid-PR.com

 

 

MEDIA ALERT:

Pure Zing Announces i-tryit.com: First E-Market for Half-Price Natural Products Previews at Natural Products Expo East

WHAT: Launching October 27, 2008, i-tryit.com is the planet’s first online marketplace where consumers can find natural and organic products at half their retail price. All i-tryit.com’s products are pre-screened to Pure Zing’s stringent Standards of Excellence and are listed complete with a Pure Zing and manufacturer’s review.
 
Every day, a limited quantity of 6 natural product selections will be available at i-tryit.com for registered consumers to purchase at half-price in exchange for writing a short product review. New registrants will be entered into a grand opening giveaway promotion including $1500 worth of natural and organic gifts.

WHO/WHERE/WHEN: Page Remick, Founder and Lead Reviewer for both Pure Zing and i-tryit.com, will be available for media interviews at the Eco Discoveries booth #1312 on Oct. 17th and Oct. 18th during Natural Products East Expo show hours.

WHY: According to a 2007 report by the Natural Foods Merchandiser and Nutrition Business Journal, natural product sales have reached over $57 Billion, yet consumers are becoming inundated with conflicting claims of “natural” or “organic” products when neither maybe true. To cut through the green-washing and to encourage consumers to try the many genuine natural products available, PureZing.com reviews products, and now offers them for half-price “trying” on i-tryit.com.

MEDIA NOTE: Interested media are encouraged to call 321.281.8378 or email lthorell@OfftheGrid-Pr.com for an interview with Page Remick.  Please visit http://www.i-tryit.com/new/ to view a demo page of the future i-tryit.com.

Contact:

Lisa Thorell
Off the Grid Public Relations
(321) 281-8378
lthorell@OfftheGrid-PR.com

 

Pure Zing’s Sneak Preview of i-tryit.com

Discount Tryvertising-style Web Site Promotes True Green Brands

Albuquerque, NM – JUNE 17, 2008 - Pure Zing, web publisher of PureZing.com, an online directory of natural product reviews, today announced the Beta launch of i-tryit.com. i-tryit.com’s online marketplace allows health-conscious and green consumers to test drive pre-screened natural products for a “half-price” fee and an agreement to write a product review. To celebrate today’s launch, i-tryit.com is offering a Grande Green Giveaway including an array of products from Eclipse Spa, No Feathers Please, HeartSong Chai and Monavè Mineral Cosmetics.

“We are proud to be part of the Beta launch of i-tryit.com,” said Deborah Bilezikian, President of Monavé Mineral Cosmetics. “With i-tryit.com, we have a fast-paced promotional channel for igniting wide-scale buzz about our products, and we don’t have to manage it – Pure Zing does it for us!”

“i-tryit.com blends a form of ‘tryvertising’ with social marketing to create a fun ‘express yourself’ online shopping experience,” said Page Remick, CEO and lead reviewer for Pure Zing and i-tryit.com. “Since all i-tryit.com products conform to our published Standards of Excellence, we’re helping ‘try-ers’ and future buyers to identify the few, true green brands from the multitude of ‘greenwashed’ products out there.”

For natural product seekers, i-tryit.com provides:

• Peace-of-mind assurance and time-savings via i-tryit.com’s Food, Body, Home and Lifestyle products - all free from chemicals, toxins, artificiality and preservatives.
• Member-only exclusive email alerts, notifying them of “daily-deals” as well as random product giveaways.
• A publishing platform for “try-ers” to express and share their own product experiences.
• Through its tell-a-friend referral program, the opportunity for “try-ers” to get an additional discount off the price.

For product suppliers, i-tryit.com provides:

• Surrounded by other “True Green” brands, a showcase for introducing new products and receiving rapid feedback.
• Automated marketing campaign management allows busy natural product vendors to participate with very little time investment and overhead because Pure Zing staff fully manages the campaign.
• Spontaneously-occurring product giveaways draw shopper traffic, encouraging frequent visits while “Only X Products Left!” indicators spur rapid purchases.

About i-tryit.com

Founded in Spring 2008, www.i-tryit.com is the planet’s first online tryvertising-style showcase where consumers can discover premium natural products from artisanal suppliers, paying only a “half-price” marketing fee. As purezing.com’s sister site, all i-tryit.com’s products are pre-screened to Pure Zing’s exacting standards and are listed with expert and consumer reviews. For more information, please read the i-tryit Media FAQ Sheet.

About Pure Zing

Founded in Spring 2006, Pure Zing has become a leading consumer-driven Web directory of health-related and environmentally-friendly products. Headquartered in Albuquerque, NM, with review staff located throughout the U.S., Pure Zing offers reviews, informative articles and audio- casts to supplement consumer education. Pure Zing selects showcased organic and natural products based upon the following established criteria: product must be free of chemicals, toxins, artificiality and preservatives. For more information, please visit www.purezing.com.

All copyrights and trademarks are the property of their respective owners.

Contact:

Lesley Boyd
Thorell Associates
407.366.9962
lesleyboyd@ta-agency.com